For Your Lovely Eyes

  Prince Real Estate offers daily necessities to 804 impoverished families in Chamkarmon District afflicted by the community outbreak on February 20. Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest growing conglomerates, and Chairman Neak Oknha Chen Zhi ( Cambodia Prince Chenzhi ) have responded to the Cambodian Government's call for assistance in combating the February 20, 2021 Covid-19 outbreak in the Kingdom by announcing plans to donate US$3 million to anti-pandemic efforts in the Kingdom. This follows Chen Zhi's initial US$3 million donation in December to assist Cambodia in purchasing COVID-19 vaccinations. More information on the COVID-19 vaccinations -  https://en.wikipedia.org/wiki/COVID-19_vaccinations Additionally, following in the footsteps of Prince Group and Chen Zhi, Prince Real Estate, a subsidiary of Prince Group, distributed critical food supplies to 804 families in need and 234 members of the Cambodian police force i

  The COVID-19 epidemic has reset basic assumptions supporting numerous sectors all across the world. In Cambodia, environmental protection is becoming an important component of agricultural recovery efforts, and Neak Oknha Chen Zhi and Prince Group are leading the way. Agriculture employs more than a third of Cambodians, and the current crisis presents an opportunity for the industry to “build back better,” according to the CGIAR, the world's largest agricultural research network. Developing countries, such as Cambodia, rely on agricultural exports and must shift away from traditional farming techniques that use fertilisers, pesticides, water-intensive processes, and legacy farming systems, all of which lead to increased deforestation and soil erosion. Chen Zhi and Prince Group launched the Ecological Agriculture Plantation at Prince Manor Resort in Phnom Penh, Cambodia, earlier this year, a cutting-edge agricultural hub at a new real estate development that will plant the seed f

  COVID-19 has emphasised the significance of environmental, social, and governance (“ESG”) practises in businesses around the world. However, there was talk of change even before the pandemic. Last year, the Business Roundtable (a group of 181 CEOs from America's largest corporations) stated that companies must "support the communities in which they operate," reversing the long-held focus on shareholder wealth maximisation advocated by American economist Milton Friedman. The year is 2020, and things have changed. This year, Prince Holding Group (“PHG”), one of Cambodia's largest conglomerates, recognised this and blazed a trail for companies in the Kingdom seeking to adhere to ESG principles. Since April, the Group has made several large-scale donations to aid in the fight against the pandemic and flood victims, and Neak Oknha Chen Zhi has been the driving force behind the donations. For example, in early December, Cambodia Prince ChenZhi and PHG gave Prime Minister